How to Get Your Sales Team to Use Battlecards
One of your main responsibilities as a product marketing manager is building and maintaining Battlecards for sales enablement. But we all know that building Battlecards is only half the battle; the other half is getting sales to use them, despite the fact that Battlecard adoption leads to increased win rates and bigger deals.
This lively discussion with the PMM and Sales Director of Kompyte will equip you with everything you need to know to increase Battlecard adoption so sales can stop losing winnable deals.
- What makes a good Battlecard
- How sales teams are using Battlecards (or not) today
- Why the resistance to using Battlecards
- What we miss when we don't use them
- How to encourage Battlecard adoption (hint: it's not all on you!)
See the Power of Competitive Intelligence Automation.
Get started with a tour of the Kompyte Platform.